Geekiness alert… of interest to bloggers
This afternoon I’ve been at The Official WordPress Growth Summit, mainly because I will soon be running a short course for beginner bloggers. One presentation was worth its weight in gold. In Blogging and podcasting: defining success two veterans of the Web, L. Jeffrey Zeldman and Jason Snell, answered the core question that bloggers ask and ask and ask again. And then again. “How do I get to be successful through blogging or podcasting?”
Naturally these champions tell us the truth one more time. Not new but true: (a) there’s a lot of luck, so no guarantees (b) it can only happen if you are fascinated by the field you write about and if you then reach out to others who also love your topic. Passion (oh that word again) and authenticity are the very basis of success.
And when somebody asked The Question once again, either Jeffrey or Jason said, “I think we have just told you the answer to that question,” or words to that effect.
As a writer I recognise a hidden agenda: some people, even the nicest people, suspect there’s a secret, a magic trick to success. It reminds me of the early days of the World Wide Web (as we so quaintly called it back in the day), when people wanted to believe they could permanently outwit search engines with a flick of the keys. But the answer is out there in plain sight.
Sing your own song on your blog and podcast
On Sunday I saw a blackbird singing its heart out on a city pole. Buses were roaring by, cars grumbling and people shouting but the blackbird didn’t flinch. The city blackbird carried on singing loud and clear. It was beautiful.
They had a niche audience: I think I was the only one who noticed. I’m a devoted fan and would pay $5 a month to hear this passionate, creative, authentic songbird carry on and on and on.
Sing like a blackbird, o ye bloggers! In blogging and podcasting, that’s a fine way of defining success. That is my aim and my delight. Yours too?