Help me quick! Tagline for a play about very old people?

Quick! Help me please to market a play about very old people.

I need an up-to-10-word tagline, and it could be one of these three:

  • Terrified of old age? That’s because you’re young.
  • Terrified of old age? Look behind the façade.
  • The secret lives of extremely old people.

Which line would make you want to go and see the play? To market a play is a challenge, especially one about very old age.

ALERT! Update after reading your comments

Sorry to confuse you! Nearly everyone seems to favour “The secret lives of extremely old people.”

So I might make that the title, and abandon the rather abstract “90 Plus Now”.

But I still need a tagline and (responding to your comments) I wonder about this one — less preachy:

  • Worried about old age? Ask a nonagenarian!

Deadline in a few hours. I’m writing copy for the 2023 Circa Theatre print brochure about their programme for next year. My play is scheduled for just before Christmas — 13 months away. But marketing starts now.

Thank you. There are many experts on old age out there in the blogosphere — speak to me please!

Four pairs of legs dressed in crumpled red and gold silk trousers. Bare feet, not young but good to go.
How to market a play about very old people? These bare feet are not young but good to dance on.
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26 thoughts on “Help me quick! Tagline for a play about very old people?

  1. The secret lives of extremely old people.

    1. Rachel McAlpine says:


  2. Lois Roelofs says:

    Last one! Has grab. “Secret” makes me want to know what it is.

  3. I like your third option: ‘the secret lives…’; the first two could be a bit preachy. The ‘secret’ option reminds me of those Scandinavian books with titles such as: The 100 Year Old Man who Climbed Out the Window and The Little Old Lady who Broke all the Rules. They have intrigue because they break the rules about how old people are supposed to behave. They also sell well – a marketing success.

    1. Rachel McAlpine says:

      Wow, so it is 3:0 so far to Secrets!

  4. josaiawrites says:

    I like the secret lives of very old people. Secrets are mysterious and make you want to know more!

    1. Rachel McAlpine says:

      The votes are coming in and im almost ready to declare a winner!

  5. ivor20 says:

    Yes … we want to know what the secrets are …

  6. Yes the secret lives for sure….

  7. Tag line perhaps ‘What it’s really like being a nonagenarian’

    1. Rachel McAlpine says:

      That was my starting point, Bev!

  8. Genevieve McClean says:

    Yes love ‘secret lives ’

    Has oldness got a grip on your psyche? A nonagenarian writes…

    Have you stopped or started to think about being nonagenarian?

    Think you’re old? What little do you know!

    So you think you’ve been around?

    Worried about aging? Look kid….

    Okay okay most nonagenarians won’t tell you this but you’re lucky

  9. Sadje says:

    My choice is the same as majority;
    The secret lives of extremely old people.

    1. Rachel McAlpine says:

      Thank you Sadje! Every comment helps

      1. Sadje says:

        You’re most welcome

  10. We’re Not Dead Yet😎

    1. Rachel McAlpine says:

      As willie Nelson says in one of my favourite songs. I woke up still not dead again today…

      1. I love Willie Nelson❤️

  11. LA says:

    Remember…old age is the goal, or old age is the ultimate destination, or something like that

    1. Rachel McAlpine says:

      The goal. Excellent point.

  12. puppy1952 says:

    I agree – the secret LIves is very catchy. I don’t think putting the word worried in will draw people in. People are looking for entertainment not an aswer to their worries. They know they will be entertained with a secret – and at the same time they might come away less afraid of Old Age.

    1. Rachel McAlpine says:

      That is an accurate description of my priorities ~ thanks!

  13. Secret Lives has it!

    A fine wine and me – both aged well!
    A five year old’s view – 85 years late! (or later)
    The naughty nineties, nicely nuanced!

    1. Rachel McAlpine says:

      I had completely forgotten “the naughy nineties.” Or did you make that up?

      1. I just like alliteration, but the naughty nineties fits well!

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