Quick! Help me please to market a play about very old people.
I need an up-to-10-word tagline, and it could be one of these three:
- Terrified of old age? That’s because you’re young.
- Terrified of old age? Look behind the façade.
- The secret lives of extremely old people.
Which line would make you want to go and see the play? To market a play is a challenge, especially one about very old age.
ALERT! Update after reading your comments
Sorry to confuse you! Nearly everyone seems to favour “The secret lives of extremely old people.”
So I might make that the title, and abandon the rather abstract “90 Plus Now”.
But I still need a tagline and (responding to your comments) I wonder about this one — less preachy:
- Worried about old age? Ask a nonagenarian!
Deadline in a few hours. I’m writing copy for the 2023 Circa Theatre print brochure about their programme for next year. My play is scheduled for just before Christmas — 13 months away. But marketing starts now.
Thank you. There are many experts on old age out there in the blogosphere — speak to me please!Follow Write Into Life