Let us now praise donors and sponsors of the arts


I want honour all donors and sponsors of the arts. They have made our production of The Secret Lives of Extremely Old People possible.

That sounds like a cliché but it is literally true.

In the past, I would glance at logos on a theatre programme with barely another thought. I’ll never do that again. Let me walk you through “our” logos, and show the crucial role of their support at every stage of our project.

Funding a new play from conception to production

The first stage: research, writing, workshopping and pitching

  1. Two years ago, I received a grant from Creative New Zealand. The grant gave me confidence to rip into the project. Four months later I had researched the topic and written the first draft of the script.
  2. Then a tiny group of theatre people got together to push for a production, and we called ourselves the 90 Plus Group: Theatre Against Ageism.
  3. Playmarket quickly entered the picture, providing rooms for workshops and rehearsals as well as ongoing script advice. Playmarket is New Zealand’s agency for playwrights and performs impossible feats of professional support.
  4. Next we pitched our play to the Council of Circa Theatre. They programmed us for three weeks before Christmas the following year, 2023. Circa doesn’t directly fund our production but provides an excellent central venue, rehearsal rooms, and essential services such as box office and marketing. That’s worth a lot!
Old woman in spotty green dress standing up. She has stars and love and butterflies on one hand, and coins in the other.
Giving gives also to the giver

The second stage: fundraising in a vacuum

  1. Time to seek funding for the production. (Box office returns alone fall far short of expenses.) Actors and producers and technicians cannot commit to a future job unless the budget shows they will actually get paid. So a flurry of funding applications followed. The first organisation to grant us funding was the Nikau Foundation. They were enormously helpful and genuinely interested in our project. That first donation encouraged other donors, I think.
  2. Now Quaker Peace and Service Aotearoa New Zealand contributed. I should say here that we see our play not only as a cultural event but also as a community one. That’s because the characters show audiences the realistic possibilities of late-life pleasure, despite the trials.
  3. Out of the blue, Dr Judith Davey joined us as a Silver Sponsor. She sponsors a matinee performance and we’ll promote her chosen cause, Age Concern Dignity Champions. Dr Davey has spent much of her career researching, writing and teaching about issues related to ageing.
  4. Next we received not one but two grants from the Wellington City Council. The first was from their Arts and Culture Fund, which supports the arts in our city. The second was from the Living Wage For Events Fund, which did for us what it says on the tin: it topped up the wages of our cast and crew so that they can expect at least New Zealand’s living wage for the hours they work. This was the grant that made our bank balance look healthy. It was even healthy enough to contract a director, actors, and other key personnel. Imagine, until then we didn’t even have a producer!
Drawing of a partially completed house: one wall and a roof.
Not quite a full house: more sponsors and donors needed

The third stage: extra donors and sponsors

  1. I’m still not done! Suddenly we gained another Silver Sponsor: Summerset Retirement Villages. With a head office in Wellington, the lovely Summerset people quickly saw the benefits of associating with this particular play and Circa Theatre as a venue, and jumped on board.
  2. I was especially delighted when Wellington City Creative Communities gave us a grant on the strength of our community impact. We do have a mission. It’s to nudge communities to be kind and respectful towards older people — including towards ourselves as future old people.
  3. Donations in kind have come from many sources. We list Illumination + Optics, because of their assistance with lighting equipment.

Many more donations in kind and in money

Scribbled drawing of a landscape with stars emerging from underground: unseen helpers
Unseen helpers are underground stars

I can’t begin to estimate the support we’ve had from other people and companies. Two friends made spontaneous donations. Experienced theatre people gave time and advice, which was incredibly valuable in the months before we had a producer. (For me personally, Kate JasonSmith gave generous guidance.) Key friends actively publicised our show out of sheer goodwill. In the theatre programme, some of these helpers are acknowledged but certainly not all of them.

Please forgive my mistakes

Have I listed everyone who has helped with time, money or goods? No way! It’s impossible.

If you have contributed in any way to The Secret Lives of Extremely Old People, we are so so grateful. If we have left you out of our acknowledgements, we’re appalled at our mistake. And I have made many mistakes, blunders and stumbles. Please forgive me. Despite having had plays produced in the past, some many times, I’ve never been involved in anything quite like this before.

And please appreciate those donors and sponsors of the arts

I do, as never before.

Drawing of a small girl with pocket money in one hand and a basket of eggs in the other.
Donors and sponsors of the arts are more than pocket money

6 thoughts on “Let us now praise donors and sponsors of the arts

  1. Congratulations to all these sponsors, and to you for giving them the material

    1. Rachel McAlpine says:

      That’s a good way to look at it. Thank you, Derrick.

  2. Anonymous says:

    Yes, what Derrick’s says and from me, admiration for your energy to go seeking these sponsors. You’d think just writing this play would be enough, but like all creative ventures, the artist then needs huge energy to get their work out into the world. Your energy and commitment to creativity is dazzling, dear Rachel.

  3. An incredible journey! Thank you for sharing — it’s a good reminder for me to be more appreciative of all the behind-the-scenes effort that goes into every cause.

    1. Rachel McAlpine says:

      So true.

  4. Rachel McAlpine says:

    True! And that behind every logo of a sponsor or donor are real people who have pored over applications and made logical decisions… And sometimes added passionate personal support.

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